Tag Archives: Management

Commercial ads to promote on reels

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The reel is a new Instagram feature that allows you to add a short in your Instagram profile. The time limit of a single reel video is not more than a couple of minutes. This feature is really useful if you want to share a piece of small information quickly.

Posts are a single image and IGTV is for long videos and that makes reel perfect for grabbing attention and engagements in a short period of time. So, if you want to make commercial ads on reel here are some tips that you must follow:

1. Use the trending hashtags:
If you do proper research you can get the best trending hashtags suitable for your reel. Make sure all the hashtags you use are real hashtags and not shadow banned. If you use too many hashtags and most of them and shadow-banned than your reel will not reach too many people and you will not get the expected views.

Make sure you use limited hashtags and all the hashtags should be related to your niche. Your engagement will only grow when you use the right videos for an interested audience. You cannot use travel hashtags for cloths and cooking videos, this will lead you nowhere.

2. Content is king:
Your content should be attractive at first so that you grab the attention of people, for that you can make reel on comedy, action, or creative genre. Once you grab the attention of your audience make sure they stay at the page and watch more similar stuff. The quality of your content will decide the engagement of your audience.

To make people engage in your content try to make it on trending topics and make it entertaining. Now there is a wide scope of entertainment reels, you can add a song, create suspense, make them think, give a message, add sarcasm but just make it entertaining.

3. Tag to famous and related accounts
Ever happened with you that your casual comment got many likes, or you got random followers? This is the range of social media, there are lots of people who daily watch the content of famous Instagram accounts. If you keep tagging or comment on some popular yet related accounts you can grab their audience towards your account.

This is called smart marketing; you will get followers and reach not by competing with your competitors but by attracting their audience.

4. Target the specific audience
One vital thing to keep in mind is that you cannot please all types of audience with your content. So, try to focus on a specific audience. The more specific you are the more long-lasting engagements you gain.

People will follow and share your reels only when they find it entertaining or valuable so, firstly know your audience and then give them what they are looking for.

Commercial videos are useful only if they are reached towards a large number of people. If you follow the above tips and tricks you will surely gain a lot of audience for your commercial videos on reels.

Hydro-Genius: Have We Found A Potential Courier Emissions Solution?

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Reducing carbon emissions is a difficult business, particularly in the courier industry where driving long distances on the roads is a given. Several new solutions are being tried and tested, but hydrogen is one of the most recent alternatives to be put forward. Could this be the answer to reducing fossil fuel consumption?
The Future of Fuel

As yet, there are no vehicles powered solely by this chemical element that are commercially available, but manufacturers are looking towards producing them in the near future. At the moment, hybrids are being used, which combine compressed hydrogen with either petrol or diesel to power the automobile.

How does it Work?

To power a vehicle using hydrogen, it must either be burnt in an Internal Combustion Engine (ICE) or used through a Fuel Cell. Currently, for Internal Combustion Engine Diesel hybrids (known as ICED’s), the compressed hydrogen is stored in tanks and then used in combination with diesel or petrol. There is a small number of these ‘green’ vans which are available at present, but many more are still in production as manufacturers work towards reducing emissions by 70%.

For Fuel Cell Vehicles, (FCVs) the hydrogen fuel is used to generate electricity which powers the automobile. For this option, car and bus models are available, but unfortunately no van models have been manufactured, so this is not yet a viable option for a courier driver.

The Pros

• If the hydrogen in a hybrid runs out, the automobile will simply operate on the diesel as a conventional van would. • Having a green vehicle could help you avoid taxes and fines, particularly since the government are becoming increasingly concerned with pollution. Regulations are likely to become stricter in the future, so a hybrid will probably be an excellent investment in the long run. • Hybrids are extremely similar to standard diesel vans in terms of how they are to drive, so if you are a courier driver, they will feel similar to operate. • The load space is not affected by the added storage tanks. • Tailpipe emissions are lower than diesel automobiles.

The Cons

• ICED’s still produce harmful emissions such as carbon dioxide and hydrocarbons, so are not completely eco-friendly. • There are currently just 13 refuelling stations in the UK for hybrid cars. This limits operation ranges since a courier driver would have to stay within a relatively close range to these stations. • Payload would be slightly reduced due to the storage tanks.

If you are a courier driver and keen to move forward to a hybrid van, it may be a few more years before it would be an effective choice for your business. Being limited by the proximity of the refuelling stations is certainly not ideal, but the possibility of having an eco-friendly fleet is something you can definitely look forward to.